Yamê is a strategic consultant, coordinator of the Fashion Design course at the European Institute of Design and a Master in Political Sociology. Author of the book “O Agronegócio do Algodão: environment and sustainability”, she is one of the creators of the Fashion without Poison campaign.
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“Lenny has been looking for brand innovation by leveraging and expanding these two aspects, and this should be celebrated and shared with its customers and other brands that have chosen this path of consolidation and growth.” “It is increasingly important for fashion brands to assume commitments to generate positive impacts for society. Initiatives that consider the use of more sustainable materials, with cleaner, less polluting technology and less energy expenditure, must join productive processes that generate income and inclusion of more vulnerable female groups.”