"I started studying photography at the Faculty of Journalism, thinking of it as a cultural record. I've always been very interested in the other and in the way he sees the world, that's why I'm fascinated by portraits. Fashion came to unite all this, being a market with many creative possibilities. When I click, my connection is with the model, the story being told and with the invented persona. I let myself be carried away by the scenography, by the proposal of light, and I try to create a narrative."
“My inspirations come mainly from cinema. I like the possibility of creating stories and sharing feelings through a photo. In the culture drowned in images that we live in, it is difficult to build something new. Therefore, I always seek the creation of this story, because I believe that there is always something to be said. I know I took the picture I wanted when the result is something I didn’t expect, because it’s something that comes out of a moment of genuine connection and creativity.”
– Juliana Rocha
“Working together with Lenny Niemeyer is always a challenge, as we have already produced so many beautiful materials and we always want to reinvent ourselves. I have a very special connection with the entire team, who have always embraced my creativity and left me free to create. All our projects are very special, but the last experimental shooting of the Summer 23 Campaign was my favorite so far.”
“My advice for anyone looking to start shooting is: Watch more and click less. Our references come from our subconscious, so it’s very important to always fill it with things that inspire us, whether watching movies, studying photographers or reading.”
