Graduated in journalism in Paraná, Luciano moved to São Paulo where he became a Trainee at Folha de São Paulo in the area of graphic design “It was something I liked a lot, since I was a child I drew and I always had an affinity with visual arts, even in college I already identified with this area”
“My creation process for the Raiar campaign was amazing. In addition to all the freedom I had, there was a very well defined path for Lenny. The idea that photography would be an exchange between photo and painting was also essential and, therefore, we tried to create brushed images with photographic resources and scene elements inspired by artists like Rothko.”
For this campaign, unique images were created through photos printed in black and white with watercolor intervention done manually by Luciano
“What we did in this campaign was to rescue resources that have been used for years, such as watercolor, for example. It’s nothing new, but it creates a different visual effect because it’s handcrafted”
Learn more about Luciano here
Within Folha de São Paulo, he became art director of Serafina magazine and Creative Director, where he began to get involved with photography-oriented creation
“I now consider myself more of a creative director, as I am responsible for team building, directing the photo shoot and unfolding the graphics.”
His biggest inspirations are cinema and visual arts, such as installations and paintings.
