We spoke with Ana Luiza Osorio, creative director at Hábito, to tell us a little more about the brand and how it was created
“Hábito, which can mean both a custom and housing, translated our brand in the best way possible. I have been curating objects for over 27 years, I have lived in Asia in the 90s, I had a business focused on decoration and, throughout this set of experiences, we structure the brand, so that I could be more focused on the creative direction while Eduardo could focus on the operational side of things.”
Ana says that to create she is inspired by books, old magazines and music, looking for a result that goes beyond the obvious. “Some pieces of mine have emerged because my years of experience and, throughout the time I lived in Indonesia, I became close to the local artisans who continue to produce in partnership with the brand.”
To imagine the future of Hábito, Ana looks to the past and all her experience “We are focused on digital growth, and we want to develop novelties, open new fronts, discover other countries and new products.”
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